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Technology based
Live fish supply chain platform

With our organic B2B supply methods, we promise to deliver a sustainable and organic future.

OUR PROCESS

Source the best quality fish

Through our network of fish, farmers, and fishermen, we acquire the best fish, whether it is from river or sea or ponds

Bio-Tech water treatment preparation

Our technology based water treatment monitors pH, Ammonia, Oxygen, Salinity and stress levels of the fish, and neutralises all potential pathogens.

Tracking and Transportation

Our standardised systems installed into our containment units and vehicles ensure fast and safe transportation of live fish to all our global retail units

Why do we focus on live fish supply?

The Indian sub-continent has a rich marine life.
Consumers receive only about 20% of quality food and the rest is lost in transit or contaminated with harmful preservatives and inorganic decaying chemicals. We are committed to a business that preserves our biodiversity and ensures a sustainable and healthy future for our buyers and sellers

How does our business help wholesalers?

We have achieved a huge reduction in mortality rates in the transportation process. Which means, wholesalers are assured of quantity and quality of fish. This also diminishes price fluctuations at the wholesalers end and increases consumer footfalls due to increase in consistency of the pricing

WHOLESALER BENEFITS

Reduction in mortality of fish (from 50% to 5%) in supply of live fish during transportation

Price fluctuations are eliminated due to consistency in quality supply at wholesalers end.

100% Assurance to wholesalers with regard to quantity and quality of live fish.

Wholesalers can accept pre-orders due to increase in supply and reliability.

OUR TECHNOLOGY

1

IoT water quality measuring system

Our IoT system monitors the water in real time using various sensors which are vital for the survival of the fish. The systems mainly monitor pH, ammonia, dissolved oxygen, salinity, turbidity, carbon dioxide and pathogens

2

Proprietary water-treatment formulae

We use organic proprietary dosage of formulated mixtures to keep the fish alive and well during transportation. These are specially engineered to tackle harmful pathogens and neutralise heavy metals and ammonia, as well as carbon dioxide.

3

Real-time Analytics and Monitoring System

We have a complex state-of-the-art team and tech which monitors the tracking and health of the fish at all times. Our systems compensate and recommend strategies and methods for safe transport. GPS systems are integrated to track consignments during transit.

OUR IMPACT

“I’ve tripled my profit margins thanks to Fishmongers.”

“By transporting live fish in bulk quantities, I can negotiate better prices with suppliers and achieve cost savings. This translates into increased profit margins. I have had the opportunity to scale my business and sell large quantities of live fish to retailers, restaurants, and other customers accross the country.”

"Fishmongers is a blessing
to my family."

Being an inland fish farmer. My brothers and I have always had difficulty trying to sell our catch. Life has been a blessing since people from Fishmongers came into our lives. We are glad people across the country

are enjoying our fish.

25%

of fresh fish is thrown away due to perishability arising from flaws in the supply chain process

We have reduced wastage to a tiny 0.5% by selling live fish.

50%

of seafish is lost due to over-fishing, leaving aquaculture as the only solution.

We source 100% live fishes from inland aquaculture with zero chance of inorganic chemicals.

20 million+

traditional fish farmers and retailers have always been poor. Their quality of life and earnings have never improved.

We help farmers earn 20% more premium from the sale of live fish, giving them a better profit and improving their livelihood.

Are you a seller?

Become a part of our business and build a sustainable future

THE TEAM

We at Fishmongers are a united tribe of businessmen, environmentalists, techies, doctors and scientists.
Our mission is simple: transform the fish industry for the betterment of the society and sustainability, by reducing the health concerns associated with outdated fish transportation and consumption. With a focus on economic business model, we have been an essential pillar in providing an improvement in the livelihood for the millions of fish farmers in India.
Meet the team behind this initiative and success