Fishmongers leads India’s Blue Economy by building a transparent, sustainable, and technology-driven aquaculture ecosystem that responsibly connects farmers, consumers, and markets. We empower rural aquafarmers through modern practices, data intelligence, and inclusive market linkages — ensuring every harvest is traceable, every livelihood is strengthened, and every plate is sustainable. Together, we’re driving aquaculture as a force for growth, equity, and environmental responsibility across India.
The foundation of success begins at the seed. Certified broodstock and advanced nursery systems produce genetically improved, disease-free fish seed designed for maximum survival and faster growth. Strict quality control from breeding to delivery ensures healthy stock that reduces mortality rates and boosts profitability. Every seed is supported by scientific SOPs, IoT monitoring, and sustainable aquaculture practices, providing the base for a successful harvest.
India's only seafood and freshwater brand controlling the journey from pond to plate. The retail network uplifts wet-market retailers, introduces branded fish buying, and ensures customers experience consistent freshness and hygiene. Direct farm sourcing, combined with advanced cold-chain logistics, delivers a trust-backed shopping experience. Customers purchase with confidence, knowing each product is traceable, fresh, and brand-assured.
A farmer-first approach delivers high-quality inputs, training, and technology to increase productivity and reduce risks. Premium seed, specialized feed, aqua therapeutics, and IoT-based pond monitoring systems enable higher yields, lower mortality, and better incomes. Predictable buyback programs and SOP-led operations turn aquaculture into a stable, profitable livelihood for thousands of farmers.
NeelVaahan Infinity, the world's first patented, high-volume live fish transport system, is engineered for minimal stress and maximum freshness. Just-in-time harvesting with near-zero spoilage is achieved through AI-powered route optimization, live tank systems, and real-time monitoring. This innovation reduces losses, increases shelf life, and delivers unmatched value across the chain — from farmers to retailers.
A proprietary technology stack integrates biology, engineering, and data science to deliver advanced aquaculture solutions. Blue Sense IoT pond monitoring, BlueEye AI vision systems, and BlueEcho sonar biomass tracking ensure optimal fish health and operational efficiency. These are paired with organic aqua therapeutics and predictive analytics to enhance traceability, yield optimization, and scalability across the value chain.
FM VetLabs delivers advanced aquatic veterinary diagnostics designed to safeguard farm productivity and animal health. Equipped with cutting-edge microbiology, biochemistry, parasitology, and histopathology capabilities, the laboratory ensures rapid, accurate detection of pathogens and nutrient profiling. Each test is backed by scientific rigor, supporting disease prevention, water quality management, and optimized nutrition strategies. From microbial identification to histopathological analysis, FM VetLabs provides the scientific foundation for healthier stocks and sustainable aquaculture outcomes.
Present in 16+ states and 46+ cities, serving 400+ wet markets
10 retail outlets across 4 states
Powered by India’s first live fish transport system
Fishmongers supplies over 15,000 tons of fish annually, Scaling to 25,000+ tons by 2026
We are building an outcome-driven aquaculture ecosystem that uplifts communities, elevates sustainability benchmarks and reinforces seafood as a trusted, traceable category.
Yield ▲ • Spoilage ▼ • Shelf life ▲
Higher margins across the chain through efficiency and technology.
Traceability, quality control and brand creation — making fish a serious, trusted category.
Blufarmz brings AI-powered climate intelligence to Indian aquaculture, giving farmers real-time insights, predictive alerts, and smarter decisions to reduce risk and protect every crop.
AI-driven predictions and insights that enable farmers to anticipate risks and make faster, smarter decisions.
On-site sensors monitoring dissolved oxygen (DO), pH, temperature, and ammonia levels — all feeding Blufarmz’s intelligence engine in real time.
Downscaled climate data and ecosystem modelling that predict weather shifts and strengthen farm resilience.
Ongoing on-farm trials with growers to validate models, refine recommendations, and ensure measurable impact.
Fishmongers brings AI-powered insights and climate-smart intelligence to every farm, helping farmers manage operations, reduce risks, and make daily decisions smarter.
Hands-on training, shared infrastructure, and digital collaboration help farmers overcome challenges and lead the blue revolution.
From small pond owners to commercial producers, every farmer gets equal access to mentorship, markets, and sustainable growth.
Seasoned professionals with diverse backgrounds and expertise, driven by the motivation to disrupt.
CEO & Co Founder
Tech innovator with deep hands-on expertise in transforming traditional sectors.
CBO & Co Founder
Combines healthcare precision with robust retail & business development skills
CTO & Infrastructure Director
Technologist for efficient supply chain & export solutions
Chief Financial Officer
Ensures financial discipline, strategic planning, and long-term value creation for the business.
Chief of Engineering
A tech-driven problem solver who builds scalable engineering solutions for modern aquaculture.
Head of Aquaculture
Brings deep technical and field expertise to strengthen farming practices and on-ground impact.
Head of Marketing & Retail
Leads retail expansion with targeted marketing initiatives that enhance customer experience and brand visibility.
Head of Farming Vertical
Dedicated to improving farm productivity and developing practical, long-term farming solutions.
Head of Chilled Fish & Export-Import
Experienced in building efficient supply chains and expanding market access across regions.
Trusted by top-tier investors worldwide — Zerodha, Wavemaker Partners and Enrission Capital from India, Singapore, Japan and the UAE.
